Coopers 62 is the Perfectly Individual Pilsner, for the perfectly individual drinker. So you're invited to create your own individual profile at coopers62.com.au and contribute yourself to the brand. You can then use your individual profile image to sample complimentary 62 Pilsner; and become eligible to win a framed copy of your own authentic DNA Art – which may also appear in the 62 Pilsner advertising campaign. Meaning you could have your own individual ad. But only you would know who you are.